Kraft sells more than 1 million boxes of its original Mac & Cheese every day. aims to meet consumers' preference for plant-based foods with familiar flavors that don't force them to make drastic changes to their eating habits. But less than 30% of buyers purchase the products a second time, citing disappointing taste and texture. CEO Lucho Lopez-May said sales of plant-based macaroni and cheese products are outpacing the overall category. Kraft Heinz began selling vegan macaroni and cheese in Australia in 2021, but this will be the first time it's been sold in the U.S. It plans to add more products and begin international distribution next year. The joint venture, called The Kraft Heinz Not Co., has already released non-dairy cheese slices and mayonnaise in the U.S. Kraft Heinz, which is based in Pittsburgh and Chicago, formed a joint venture with Not Co. stores over the next few months, was developed in collaboration with Not Co., a Chicago startup that makes plant-based milk, burgers and other products. The plant-based Kraft NotMac&Cheese, which will be rolled out to U.S. The information you need to know, sent directly to you: Download the CTV News App.The company said the new recipe has the same creamy texture and flavor of its beloved 85-year-old original Mac & Cheese but replaces dairy with ingredients like fava bean protein and coconut oil powder. said Wednesday it's bringing dairy-free macaroni and cheese to the U.S.
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